China is ramping up its propaganda campaign to push back against new US tariffs, deploying Cold War-era imagery, patriotic messaging, and AI-generated memes to denounce what it calls “bullying” by Washington and reinforce a narrative of national resilience.
In response to the sweeping 145% tariffs announced by US President Donald Trump, Beijing has openly condemned the measures as ineffective and provocative, arguing they will neither resolve the fentanyl crisis nor hinder China’s continued economic ascent.
On Tuesday, China’s foreign ministry posted a video across its official social media accounts, featuring American-accented English narration and footage of a Chinese MiG-15 shooting down a US fighter jet during the Korean War. The video compared yielding to the tariffs to “drinking poison,” declaring: “China won’t kneel down, because we know standing up for ourselves keeps the possibility of cooperation alive, while compromise snuffs it out.”
The video continued with Cold War references, calling imperialists “always arrogant” and suggesting any appearance of reason is only due to pressure. It cut to images of the Korean War armistice signing, reinforcing Beijing’s message of defiance in the face of US power.
China’s top diplomat, Wang Yi, echoed these sentiments on Monday during a BRICS foreign ministers’ meeting in Brazil, describing Trump’s trade strategy as “the open return of the law of the jungle.” According to a foreign ministry readout, Wang warned that silence or compromise would only “embolden the bully further.”A Chinese official speaking anonymously to Reuters said the leadership sees any sign of concession as a long-term weakness, potentially allowing Trump to alter the terms of engagement again in the future. Messaging like “Do Not Kneel,” the official explained, is designed to resonate both within China and abroad.Despite heavy censorship on Chinese social media, especially regarding sensitive topics such as alleged human rights abuses, memes and musical skits targeting US tariffs are flourishing. On Douyin, China’s version of TikTok, a viral AI-generated song set to an upbeat electronic rhythm parodied US policy with lyrics like, “The King has come up with new tariffs! Peasants, peasants, listen up!”—a jab at US Vice President J.D. Vance’s recent controversial use of the term “peasants” to describe Chinese citizens.The satirical track continues, “Tariffs for you even if you are not human!” as it displays an image of a penguin—mocking reports that new US levies apply even to uninhabited Antarctic islands.Through its use of historical references, pointed rhetoric, and digital satire, China is signalling it has no intention of backing down as tensions with the US escalate.China is ramping up its propaganda campaign to push back against new US tariffs, deploying Cold War-era imagery, patriotic messaging, and AI-generated memes to denounce what it calls “bullying” by Washington and reinforce a narrative of national resilience.
In response to the sweeping 145% tariffs announced by US President Donald Trump, Beijing has openly condemned the measures as ineffective and provocative, arguing they will neither resolve the fentanyl crisis nor hinder China’s continued economic ascent.
On Tuesday, China’s foreign ministry posted a video across its official social media accounts, featuring American-accented English narration and footage of a Chinese MiG-15 shooting down a US fighter jet during the Korean War. The video compared yielding to the tariffs to “drinking poison,” declaring: “China won’t kneel down, because we know standing up for ourselves keeps the possibility of cooperation alive, while compromise snuffs it out.”
The video continued with Cold War references, calling imperialists “always arrogant” and suggesting any appearance of reason is only due to pressure. It cut to images of the Korean War armistice signing, reinforcing Beijing’s message of defiance in the face of US power.
China’s top diplomat, Wang Yi, echoed these sentiments on Monday during a BRICS foreign ministers’ meeting in Brazil, describing Trump’s trade strategy as “the open return of the law of the jungle.” According to a foreign ministry readout, Wang warned that silence or compromise would only “embolden the bully further.”